Skip to main content

ALCATEL is 100% Back in the Philippines

Do you remember your first ever cellphone? I do. I bought it after working on a summer job one time in 2001. It was an Alcatel phone. I don't know the exact name of the model but if you remember the safeguard soap looking Alcatel phone--that's it. Alcatel made cellphone more affordable and functional to ordinary Filipinos. Then Alcatel was suddenly sidelined......

The mobile phone industry in the Philippines has been continuously growing through the years and different brands have competed in bringing consumers the best possible mobile experience and technology they could offer. These brands had proven their worth in the market—one of which is ALCATEL, being the first mobile brand in the country. Though it has been gone for quite some time, today ALCATEL definitely goes 100% back in the Philippines as it offers competitive phones with euro-standard quality and global quality at price points that are real value for money.

History and Company Overview

ALCATEL Mobile Phones, one of the pioneers in the mobile phone industry, was established in France in the 1990’s. It is now present in over 5 continents and 120 countries all over the world and has sold over 36 million phones worldwide in 2010. In 2004, ALCATEL mobile phones partnered with TCL Communications, the largest consumer electronics company in China, to design and manufacture cutting-edge mobile devices with unique user experiences at the best possible market price. Together, it has 6 R&D centers worldwide with over 2,500 engineers at present working on the latest mobile innovations. With its continued growth in 2011, the company rebranded itself to ALCATEL OneTouch to strengthen its product line under the OneTouch series.
Harry Au (General Manager, APAC), Darren Sy (GM, ClearSight Corp)
Harry Au (General Manager, APAC), Darren Sy (GM, ClearSight Corp)
ALCATEL is 100% Back in the Philippines
Journey to being 100% Back in the Philippines

In 2010, ALCATEL OneTouch re-entered the Philippines with 3 models: OT-305 (an entry level music phone), OT-806D (touch qwerty phone), and OT-980 (first Android 2.1 Smartphone) and has now expanded its phone range to 15 units after 12 months. It has a product distribution from 100 to over 1000 shops in key malls nationwide (Luzon, GMA, Visayas and Mindanao). In Q3 2011, ALCATEL OneTouch successfully launched their Android 2.2 line of Smartphones under the BLAZE series – held at a press and media launch in Greenhills San Juan Last August 4.

One Touch to 100% Good

The company is committed to providing the best choice for mobile consumers as it offers products that are “one touch to 100% good.” This quarter 4, ALCATEL OneTouch introduces its first brand ambassador Chris Tiu, who is known for giving 100% on and off the court. Three key strengths of ALCATEL OneTouch to being “one touch to 100% Good” are the following:

The ALCATEL OneTouch portfolio

ALCATEL designs and manufactures a wide range of mobile devices that comes with relevant features like dual-sim, wifi, FM radio, Bluetooth and Expandable memory. Below are the phones that they have:


Touchscreen phones
Models: OT-710D, OT-602D
Qwerty Phones
Models: OT-255D, OT-355D, OT-585D, OT-NET
Touch Qwerty Phones
Models: OT-806D, OT-807D, OT-813D
Android Smarthphones
Android 2.2 and 2.3 devices
Models: OT-980, OT-890D, OT-906, OT-990
Practical phones
sporting a candy bar form factor for every day use
Models: OT-213, OT-305, OT-306, OT-506D
Coming Soon: Tablet devices

Chris Tiu

Chris Tiu for Alcatel
100% Euro-standard technology
100% Global Quality
100% Kaya mo!
With this campaign, ALCATEL OneTouch is looking forward to delivering more 100% good phone models to Filipino mobile consumers in the coming months.

Giving 100% to consumers

To provide consumers the best ALCATEL OneTouch experience, the company has now opened 6 ALCATEL OneTouch Kiosks in key malls in Luzon and GMA.

SM Megamall
SM North Edsa
Marikina Riverbanks Mall
Starmall Edsa Shaw
SM Fairview
SM Pampangga
Alcatel is on FACEBOOK:

By end of the year, the company is targeting to have 15 ALCATEL OneTouch Kiosks in key malls nationwide. Putting customer care as its priority, ALCATEL OneTouch has setup a toll-free customer care hotline number for GMA and over 30 authorized service centers spread out in the Philippines to handle repair and warranty concerns.


  1. ay bongga na! it used to be my 2-liner fone back in early 2000. heheh

  2. ang cute ng designs nila. Parang face powder lang. hihih! Hindi pagnanasahan ng holdaper.

  3. tama yung comment ni ms. kura... di madaling ptargetin yung isang model ng phone na mukang powder/compak mirror

  4. its my sisters first phone as well! then passed to me after a year! :) Excited to check out their flip phones.


Post a Comment