One which caught my attention is the the super bowl commercial of THE VOICE -----the reality singing competition in the US.Here, celebrity coaches Christina Aguilera, Adam Lambert, Cee Lo Green and Blake Sheldon Smack Down in a fashionable manner. I love Christina Aguilera's tricks here.She could very well give Cameron Diaz a run for the money as a Kill Bill main act....
The ante is certainly upped in terms of the diversity and quality of the contestants this season, with Aguilera bagging ‘everything from an opera singer, powerhouse MC to soul singers’ on her team. What is interesting is that savvy contestants who are in demand now know how to play the game, and have taken the opportunity to push the coaches a little further and wrangle for commitment to be kept for a few rounds.
Talent-spotting aside, be sure to keep an eye out for new songs from the coaches themselves! After all, Season 1 was the launchpad for Shelton’s ‘Honey Bee’, a country chart-topper, as well as the Maroon 5-Aguilera single ‘Moves Like Jagger’ which hit No. 1 on the Hot 100 list. And as Aguilera teased, look out for the ‘kickass’ opening performance by the coaches this season!
Be sure to tune in to AXN-Asia starting February 6!!!!