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KOREA CONTENT FESTIVAL 2011 and the future of Koreanovelas in the Philippines

The Philippines has been a consistent consumer of foreign made soap operas starting with the emergence of Telenovelas from Mexico and Latin America in the late 1990's.Then came tv dramas from Taiwan and Japan and eventually South Korea, thus hallyu popularly known as Korean Wave finally hit the country.I thought it was yet another fad in the making but it has proven to be more persistent than I previously thought. At present, there is a growing thirst for anything Korean, from music to Koreanovelas to fashion.All of the bloggers I talked to agreed that hallyu is here to stay.

Thus Korea Communications Commission is solidifying its hold in the Philippine market.I was invited last December 15 via their partner PR Agencies in Manila to attend  KOREA CONTENT FESTIVAL 2011. It was a grand showcase of what Korea is known for nowadays—Korean dramas or “Koreanovelas” 


Major Korean broadcasting companies came together in this exclusive event such as KBS, KBS Media, MBC, CJ E&M, Arirang TV and YTN to introduce its unique steady stream of soap operas which Filipinos came to fall in love couple of years ago. Philippines has undeniably been swept by the “Korean wave” and as a result of this, Philippine entertainment was never complete without the country’s most famous Korean soap opera stars and singers.

Sponsored by the Korean Radio Promotion Association (RAPA), the festival was attended by Philippines’ major broadcasting and production companies such as ABS-CBN, GMA, 1BC 13, TV5, UNTV, RPN 9, representatives came to have a deeper understanding and appreciation of the various TV genres of Korean entertainment.
the function Hall of Marriott Manila

The venue provided for Korean channels to share the programs they carry to the local channels which they are confident will become “another major hit” not only in the Philippines but all throughout Asia as well. 

But why Korean local drama series has overtaken in terms of ratings? “We are proud to showcase our country’s culture, traditions, and interesting history. Generally, Korean dramas dwell on positive universal theme of love, quiet sacrifice, romance, with a touch of comedy which makes the story feel good and interesting to watch. Not to mention, most people will agree that Korean actors are very good looking”, shares by an Arirang channel representative.

Korean entertainment has reached new heights and became a source of national pride to many Koreans. Aside from this, Korean celebrities are now among the highest paid actors, Bae Yong-joon leading in its long list.
Another highlight of the event was the introduction of the Korean 3D contents technology which buyers from the country see it as soon to be at the forefront of the global market. Brought by CJ Power Cast Inc., a digital broadcasting services company introduced Harmony, HaeUnDae, Secret and Speed Scandal which are popular 3D movies in Korea. Participating industry executives expressed their interest in Korean 3D technology and said, "We were very surprised at the level of Korean 3D and VFX technology. In some areas, Korea has already reached to the top of the world".
with  TV5 news anchor Chi Bocobo At Marriott Hotel Manila

I learned a few insights during the event. We got to listen to speakers from major tv networks from Korea.Also learned some facts about the strength of the local entertainment industry in South Korea, that on top of the fact that they are the world's largest producer of electronic goods.That explains why such dominance.

KOREAN WAVE and Koreanovelas in the Philippines are here to stay!!!!


  1. talagang patok sa atin mga koreans! ganda rin kc ng mga palabas nila even sa tech world sila rin ang wpak na wapak! :)))

  2. Maiintindihan ko pa ang mga koreanovela na naka-dub sa tagalog pero yung song? Tapos madaming kumakabisado? Nauunawaan kaya nila? Haha. Tsaka yung korean fashion pala. Pambihira! Mukhang pambabae yung panglalaki.

  3. Nasa Marriott Manila ba po ito??


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