How come Red Planet Hotels already have 10 locations in the Philippines but no one ever heard of the brand until a few weeks ago? And for those who are familiar with Tune Hotels, they cannot help but notice that Tune Hotels are now called Red Planet Hotels. What is with the re-branding? Well, Tune Hotels in the Philippines are owned by the Red Planet Group and they decided to end the agreement with Tune Hotels and manage the business on their own using the Red Planet brand. That's what happened? So what do we expect? Except the same value-added services, five-star beds and facilities at 3-star prices, unbeatable customer service, good locations and now, it has gotten even better. Talk about painting the town red, the brand has become even more Red Hot!
About Red Planet Hotels
Red Planet Hotels was incorporated in 2010 and is a privately-owned regional hotel company focused on Asia’s expanding value hotel sector. The company owns and operates 24 hotels in Indonesia (7), Japan (3), the Philippines (10), and Thailand (4) for a total of 3,783 rooms, growing its portfolio through both acquiring existing hotels and also developing new hotels.
CLEAN, EFFICIENT, CONNECTED
At the official media launch in Makati on August 12, Red Planet Chief Executive Officer, Tim Hansing, said the Philippines is one of Asia’s fastest growing travel markets, and Red Planet’s hotels are targeted at the value conscious traveller.
“It’s all about value,” Mr Hansing said. “Value for our customers in a hotel that provides a clean, efficient stay and of course staying connected through our investment in providing fast, free WiFi, which is crucial to all of our guests. “Our commitment to bringing our brand and concept to the Philippinesis for the long term and we already have a confirmed pipeline and investment strategy to open more hotels in the coming years.”
A key component of the new Red Planet brand is a highly functional mobile app. Not only is it a simple and efficient booking portal, but when guests arrive at a Red Planet hotel it activates an in-stay mode. The app then feeds information about relevant local events and points of interest directly to guest’s hand-held devices. It also facilitates room-to-room and front desk calling, as well as a chat line, along with many other innovative features.
It is a full package of assistance no other hotel group in the sector offers.
“No matter what class of hotel we are staying in, technology will always play a key part of getting the most out of your stay in the hotel and the city you are in,” Mr Hansing added.“We are always looking to add value to a guest’s stay through our investment in technology at all times.”
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Since opening its first hotel in 2011, Red Planet has welcomed more than three million guests to its 24 hotels. The company has raised several rounds of capital from private investors and anticipates a future public listing in the region.
Red Planet’s nine other hotels in the Philippines are in Makati, Aseana City, Ermita, Quezon City, Ortigas, Angeles City, Cebu, Cagayan de Oro and Davao.