I've been waiting a long time for this one.Of course a good marketing slogan should go hand in hand with a powerful jingle ayt?Finally it's out---the DOMESTIC JINGLE of the It's More Fun in the Philippines tourism campaign.I have issue with the "banig" template stil…
WHAT MAKES A PLACE FUN? the people. This is our greatest asset in the Philippines. We have fun and fun loving people.That's a fact. Who cares if Switzerland had a similar slogan in 1951? Nobody can own a slogan, but to say that we are a happy people---we can own that!!! As of postin…
I was one of the many Filipino who were thrilled by the appointment of the new Department of Tourism (DOT)Secretary Mon Jimenez. I saw his interview with Boy Abunda in the Bottomline aired at ABS-CBN and I came to admire this PR Guy turned tourism Secretary for bringing hope into the de…
I am no VIP but going to the official launch of Department of tourism's new campaign last night dubbed PILIPINAS KAY GANDA made me feel that I wasted my time. All I felt was discomfort and nervousness.I was uncomfortable because I thought the logo is so childish and downright element…
